Affiliate Disclosures
Affiliate Partnership Disclosures
Last Updated: January 2025
At UK Casino Expert, we believe in complete transparency about our business relationships and how we generate revenue. This disclosure explains our affiliate partnerships, how they work, and most importantly, how we maintain our editorial integrity while working with casino operators.
Understanding Affiliate Marketing in Online Gaming
Affiliate marketing forms the backbone of how independent casino review sites operate. When you click on our casino links and register an account, we may receive compensation from that operator. This model allows us to provide comprehensive reviews and resources completely free to our readers.
The Affiliate Process Explained
Step 1: Research and Review We thoroughly research and test online casinos before establishing any commercial relationship. Our review process is completely independent of potential earnings.
Step 2: Partnership Evaluation We only partner with casinos that meet our strict criteria for player safety, fair gaming, and reliable service. Not every casino we review becomes an affiliate partner.
Step 3: Reader Journey When you click our links and register at a casino, we earn a commission. This doesn’t affect your experience - you receive the same bonuses, terms, and service as any direct visitor.
Step 4: Ongoing Monitoring We continuously monitor partner casinos to ensure they maintain our standards. Poor performance results in partnership termination and removal from our recommendations.
Our Current Affiliate Partnerships
Partner Selection Criteria
We maintain partnerships only with casino operators that demonstrate:
Regulatory Compliance
- Current UK Gambling Commission licence in good standing
- Clean regulatory history with no significant violations
- Transparent operations and clear terms of service
- Regular compliance audits and reporting
Player Protection Standards
- Robust responsible gambling tools and resources
- Fair bonus terms with clear wagering requirements
- Reliable customer support with UK-based representatives
- Secure payment processing and data protection measures
Operational Excellence
- Consistent uptime and technical reliability
- Wide selection of games from reputable providers
- Competitive withdrawal processing times
- Positive player feedback and reputation
Types of Casino Partners
Premium Partners These are our highest-rated casinos that consistently exceed player expectations. They typically offer exclusive bonuses through our links and maintain the strongest player protection measures.
Standard Partners Reliable casinos that meet all our baseline requirements but may not offer the premium features or exclusive benefits of our top-tier partners.
Trial Partners New casinos that show promise but require longer-term evaluation. We monitor these closely and provide honest assessments as they establish their track record.
Commission Structures and Transparency
How We Earn Revenue
Cost Per Acquisition (CPA) We receive a fixed payment when you register and make a qualifying deposit. This is typically between £50-£200 per new player, depending on the casino and agreement terms.
Revenue Share Model Some partnerships involve ongoing revenue sharing, where we receive a percentage of the casino’s net revenue from players we refer. This percentage typically ranges from 30-50%.
Hybrid Arrangements Many partnerships combine upfront CPA payments with reduced ongoing revenue sharing, balancing immediate compensation with long-term partnership value.
Commission Tracking and Attribution
Cookie Duration Our tracking cookies typically last 30-90 days, meaning we receive credit for your registration even if you don’t sign up immediately after clicking our link.
Attribution Methods We use industry-standard tracking methods including cookies, device fingerprinting, and promotional codes to ensure accurate commission attribution.
Privacy Compliance All tracking complies with UK data protection laws and our privacy policy. No personal information is shared with partners without your explicit consent.
Editorial Independence Safeguards
Maintaining Review Integrity
Independent Assessment Process All casino reviews are completed using our standardized criteria before any commercial discussions begin. Our reviewers rate casinos based purely on player experience factors.
Separation of Commercial and Editorial Our editorial team operates independently from our business development team. Reviewers are not informed about commission rates or partnership negotiations when evaluating casinos.
Regular Review Updates We update reviews based on ongoing casino performance, player feedback, and industry changes - regardless of commission arrangements. Poor performance leads to rating downgrades even for high-paying partners.
Honest Criticism Policy We publish critical assessments when warranted, including negative reviews of partner casinos. Our reputation depends on honest, accurate information.
Quality Control Measures
Multi-Reviewer System Each casino undergoes evaluation by multiple team members to ensure objectivity and catch any potential bias.
Player Feedback Integration Real player experiences influence our assessments more than commercial relationships. We actively seek and incorporate user feedback into our reviews.
Performance Monitoring We continuously track partner casino performance across key metrics including withdrawal speeds, customer service response times, and complaint resolution rates.
Partnership Review Process All affiliate relationships undergo quarterly reviews. Partnerships are terminated if casinos fail to meet our standards, regardless of revenue impact.
Benefits of Our Affiliate Model
For Our Readers
Free Comprehensive Resources Affiliate commissions allow us to provide detailed reviews, guides, and tools at no cost to our users.
Exclusive Offers Many of our partnerships include exclusive bonuses, free spins, or enhanced promotional offers not available elsewhere.
Ongoing Advocacy Because we earn from long-term player satisfaction, we have incentives to ensure positive experiences at partner casinos.
Quality Assurance Our revenue depends on recommending quality casinos, creating natural alignment between our interests and reader satisfaction.
For Partner Casinos
Quality Player Referrals Our educational approach attracts informed players who are more likely to become long-term customers.
Brand Association Partnership with us indicates a casino meets high standards, enhancing their reputation and credibility.
Performance Feedback We provide partners with insights about player preferences and areas for improvement based on our review process.
Disclosure Practices and Compliance
Legal and Regulatory Compliance
ASA Guidelines We comply with Advertising Standards Authority requirements for clear, prominent disclosure of commercial relationships.
FTC Standards Our disclosures meet Federal Trade Commission guidelines for affiliate marketing transparency, even though we’re UK-based.
UKGC Expectations We align with UK Gambling Commission expectations for responsible marketing and clear disclosure of commercial relationships.
How We Disclose Partnerships
Page-Level Disclosures Every page containing affiliate links includes clear disclosure statements explaining our commercial relationships.
Link-Level Identification Where possible, affiliate links are identified with clear labeling such as “Partner Link” or visual indicators.
Comprehensive Disclosure Page This detailed disclosure provides complete transparency about our affiliate relationships and business model.
Review Integration Our casino reviews explicitly mention affiliate relationships and explain how they don’t influence our assessments.
Your Rights and Choices
Understanding Your Options
Direct Casino Access You can always visit casinos directly rather than using our links. Your experience will be identical, but we won’t receive commission for your registration.
Promotional Code Usage When we provide promotional codes, these often track our referrals. Using codes means we earn commission, but you receive the advertised bonus.
Opt-Out Possibilities Some tracking methods can be disabled through browser settings or privacy tools, though this may affect functionality of our website.
No Additional Costs
Same Pricing Structure You pay exactly the same whether you use our links or visit casinos directly. Affiliate commissions don’t increase your costs.
Identical Bonuses Promotional offers are the same regardless of how you reach the casino, unless we’ve negotiated exclusive enhanced offers for our readers.
Equal Treatment Your account terms, customer service, and overall experience are identical to any direct customer.
Partnership Standards and Monitoring
Ongoing Casino Evaluation
Monthly Performance Reviews We conduct monthly assessments of partner casino performance across key metrics including withdrawal processing, customer service quality, and player satisfaction.
Player Complaint Tracking We monitor complaints about partner casinos and investigate patterns that might indicate declining service quality.
Regulatory Status Monitoring We track the regulatory status of all partners and immediately terminate relationships if licences are suspended or revoked.
Financial Stability Assessment We monitor partner financial health to ensure they can meet player withdrawal obligations and maintain operations.
Partnership Termination Criteria
Regulatory Issues Any significant regulatory action results in immediate partnership termination and removal from our recommendations.
Service Quality Decline Consistent poor performance in customer service, withdrawal processing, or player satisfaction leads to partnership review and potential termination.
Terms Changes Significant negative changes to player terms or bonus conditions may result in partnership reassessment.
Player Safety Concerns Any indication of player safety issues or unfair treatment results in immediate partnership suspension pending investigation.
Questions and Concerns
How to Contact Us
For questions about our affiliate relationships or concerns about our recommendations:
General Affiliate Questions Email: affiliates@ukcasinoexpert.co.uk Response time: 24-48 hours
Editorial Independence Concerns Email: editorial@ukcasinoexpert.co.uk Response time: 48-72 hours
Partnership Inquiries Email: partnerships@ukcasinoexpert.co.uk Note: Only UKGC-licensed operators meeting our criteria will receive responses
Feedback and Complaints
We welcome feedback about our affiliate relationships and how they might affect our content:
Partner Performance Issues If you experience problems with a casino we recommend, please inform us immediately. We use this feedback to assess ongoing partnerships.
Disclosure Clarity If you find any of our affiliate disclosures unclear or insufficient, please let us know so we can improve our transparency.
Editorial Concerns If you believe our affiliate relationships have influenced our editorial content inappropriately, we take such concerns seriously and investigate thoroughly.
Commitment to Transparency
We believe that clear, honest communication about our business model builds trust with our readers and contributes to a healthier online gambling environment. Our affiliate relationships enable us to provide valuable resources while maintaining the editorial independence necessary for honest, helpful casino reviews.
This disclosure represents our commitment to transparency and will be updated as our partnerships and practices evolve. We encourage readers to contact us with any questions or concerns about our affiliate relationships or how they might affect our content.
Last Review Date: January 2025
Next Scheduled Update: April 2025
Contact: disclosure@ukcasinoexpert.co.uk